The time has come for a change. It has been on my mind for some time to change the way my perfumes look. This is more easily imagined than done. Last year we spent a great deal of time looking around at what was possible. Then I spent a lot of time working that into what was desirable. I find the challenge for a small house is always to make something very special out of very little. Fortunately I have a talent for that…
Since the beginning of this year, we have all been working very hard to accomplish the change and finally everything is ready. The New Look is here.
I’ve kept to my original inspiration taken from art/science materials but much has been reinvented and improved. The labels are now matte silver lettering on a white background which is now Waterproof, Smudge-proof and UV resistant. They won’t run or discolor if a little perfume is spilled on them by accident. Just wipe em down. I’ve have very cool “rubber” boxes made that still remind me of the drafting tubes from my architecture days but a very sharp.
The most exciting change for me is that finally at long last, we’ve found suitable bottles with proper ground-glass stoppers to contain the perfume absolutes. I find this kind of stopper to be teh most elegant and also the best for maintaining the quality and longevity of any perfume. They are however very difficult to find in the modern world – not to mention expensive. But we’ve managed to track down those that fit the look of my collection and meet the quality requirements i insist upon.
Overall the New Look for I HATE PERFUME is much sharper and more elegant than the original version. It’s also much more “me” I suppose as well. I can’t say how pleased I am with it or how happy I am when I see it on the shelves in my gallery or on the table in my studio. I think all that hard work was very well worth it.
Now on to renovating and overhauling the website. Changes Coming Very Soon…