Collective Unconscious: memories of mental patterns that are shared by members of a single culture or, more broadly, by all human beings: originally proposed by the psychologist Carl Jung to explain psychological traits shared by all people. He theorized that the collective unconscious appears as archetypes: patterns and symbols that occur in dreams, mythology and fairy tales. (The New Dictionary of Cultural Literacy, Third Edition 2002)

Archetype (AHR-ki-teyep): the original pattern or model of a work; or the original model from which all things of the same kind are made. (Webster's Unabridged Dictionary Second Edition)

Archetypes resemble the beds of rivers: dried up because the water has deserted them, though it may return at any time. An archetype is something like an old watercourse along which the water of life flowed for a time, digging a deep channel for itself. The longer it flowed the deeper the channel and the more likely it is that sooner or later the water will return. (Carl Jung – The Primordial Images)

In all chaos there is a cosmos, in all disorder a secret order. (Carl Jung – Archetypes of the Collective Unconscious)

Perhaps there is a pattern set up in the heavens for one who desires to see it, and having seen it, to find one in himself. (Plato)

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Archetypes are eternal. They span eons and cross cultures. They generate myth, art and history itself. Archetypes are the foundation of all civilization. Their stories are endless because they are the truth behind the myth. Archetypes are life and in some way they touch us all.

I find there are certain scents that capture the archetypes of perfume. They are primal smells and we respond to them because they represent “first smell memory”. Perhaps they are genetically encoded in us all. Serene, timeless, and beyond gender, these scents inform and give rise to all fragrance.

Each of the 12 CB Archetype Perfumes captures one of these profound essences. The perfumes in this collection are mysterious and complex yet still capture one pure idea of perfume. And though beautiful on their own, Archetypes can be endlessly combined!